ALaCarte.Direct
Your accolades, visible from the first second
Michelin, Gault&Millau, La Liste, The Fork, Tripadvisor Traveller's Choice: your trophies deserve to sit at the top of your page, not three scrolls down.
Placement matters. More than the trophy itself.
Heatmap studies on restaurant pages show that customers rarely scroll past the initial fold. A Michelin star mentioned at the bottom is a star nobody sees. A star displayed above the menu is a star that converts.
Instant credibility
A visitor needs 3 seconds to judge your seriousness. Your accolades are the signature that tips "I'll book" over "I'll keep looking".
Better Google ranking
Schema.org structured data with Awards is indexed by Google. Your Business profile can show a "Rated by Michelin" badge that sets you apart in local search results.
Attracts demanding customers
Customers who see Gault&Millau on your page come with high expectations — and they're ready to pay for them. Your accolades automatically align you with the right clientele.
The 5 guides we support
Guide Michelin
Stars (1, 2, 3), Bib Gourmand, Green Star (sustainability). The display follows the Michelin charter: red and gold on a light background.
Gault & Millau
Toques (1 to 5), "Jeune Talent" mention, "POPOTES" (traditional kitchens). Rendered faithfully to the historical color code.
La Liste
Annual ranking of the world's 1,000 best restaurants. Position + score shown side by side.
The Fork
"User's Choice" mention and aggregated rating. Useful for restaurants outside the classic guides but well-rated by customers.
Tripadvisor Traveller's Choice
Top 10% worldwide distinction. The official TripAdvisor badge is shown with the year obtained.
⚠️ The 3-year rule
Only list awards from the last three years. Beyond that, the credibility effect reverses — visitors wonder why you're holding on to a star lost in 2015. Older awards can be archived without being deleted, visible in your internal history but not on the public page.
If a guide takes back an award, archive it but don't lie about the date. Transparency builds long-term trust; the opposite ends a career in one press article.
How to set up your awards?
1. Open the Awards section
From your manager, go to Identity > Awards. You'll find the list empty or filled with your current accolades.
2. Add an award
Click Add an award. Choose the guide, set the year and level. The public display updates instantly after saving.
3. Archive older ones (3-year rule)
A star obtained more than 3 years ago? Archive it. It stays in your internal history for your stats but disappears from the public page.
Frequently asked questions
What if my guide isn't in the list?
Contact our team via the manager — we add new guides within 48 hours subject to credibility checks. We've already added on request: Best Chef Awards, Opinionated About Dining, Fifty Best, several regional guides.
Can I display an unofficial prize (media, radio)?
For press mentions (readers' choice awards, "best restaurant of the month" magazine), we recommend the <strong>Press review</strong> section rather than Awards. It's still valuable without misleading visitors about the nature of the recognition.
How many awards can I show at once?
Technically there's no limit, but we recommend 3 to 5 active awards max. Beyond that, the visual gets cluttered and impact dilutes. Keep the most recent or most prestigious ones visible.
Do awards also appear on Google?
Yes, via Schema.org structured data we automatically inject in your page. Google can pick them up in the Business profile (display varies according to current guidelines, which Search updates regularly).
An award withdrawn by a guide — what should I do?
Archive the corresponding entry in your manager immediately. The public display updates in less than a minute. Nothing's more damaging than a Michelin star displayed on a page when the guide pulled it six months earlier — gastronomic press is watching.
Your awards, displayed as they deserve
Premium includes awards, SEO structured data and prominent display on your public page.